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Steam Board Game Fest is ON: Valve Drops Surprise Sale, Blames ‘Cat Adoption’ for Late Notice

Steam Board Game Fest

Steam Board Game Fest

Roll the dice, draw a card, and don’t worry about cleaning up the pieces. Steam’s celebration of digital tabletops is live right now, bringing massive discounts to PC versions of your favorite board games through February 2nd.

In the world of digital distribution, Valve is usually a clockwork machine. The seasonal Steam Sales are predicted months in advance, the Next Fests run on tight schedules, and the marketing emails hit inboxes with military precision. But today, Steam users woke up to a surprise event that seemed to appear out of thin air: the Steam Board Game Fest.

There was no week-long countdown. There were no teaser trailers dropped days in advance. The event just… started.

Why the silence? In a delightfully human moment from the often-mysterious giant of PC gaming, Valve has issued a public “apology” for the lack of a heads-up. The culprit wasn’t a server error, a marketing mix-up, or a delay in publisher agreements.

The culprit was a new litter of kittens.

The “Kaci” Incident: A Purr-fect Excuse

In the official announcement post, the “Steam Team” addressed the confusion head-on with a level of candor that has already endeared the community to the event.

“That’s weird, I didn’t get any heads up on this event a few days prior like I usually do,” the post reads, mimicking the internal monologue of confused gamers. “That’s because we* messed up. We* totally forgot.”

The asterisk, usually reserved for legal disclaimers or terms of service, led to a much more wholesome explanation.

“We* adopted cats last week and were so busy setting them up in their new home, we spaced on important work items. *We will take care to make sure this does not happen again.”

Further down, the team clarified the identity of the distracted employee: “*It’s just one person, and she’s super sorry, even though we always prefer using ‘we’ because, of course, there’s no ‘I’ in Steam Team. (There IS, however, an ‘I’ in Kaci, so we’ll leave it there.).”

So, while Kaci was busy wrangling kittens, the marketing email drafted itself late. But the result is a spontaneous celebration of one of the most thriving niches in PC gaming.

What is Steam Board Game Fest?

Running now through February 2nd at 10:00 a.m. Pacific, the Steam Board Game Fest is a dedicated sales event highlighting the intersection of tabletop mechanics and video game convenience.

This isn’t just about video games that feel like board games (though there are plenty of those); it is largely focused on direct digital adaptations of physical classics. From heavy strategy games like Gloomhaven and Terraforming Mars to lighter fare like Ticket to Ride and Wingspan, the sale offers a digital shelf-load of titles at significantly reduced prices.

The event page is categorized to help players find their preferred flavor of cardboard-turned-code:

Watch the Official Trailer here: YouTube Link

The Rise of the Digital Tabletop

Why play a board game on a PC? For purists, the tactile feel of shuffling cards or moving wooden meeples is irreplaceable. However, the digital board game market has grown rapidly in recent years for several compelling reasons, all of which are on display at this festival.

1. No Setup, No Clean-up.p Anyone who has ever tried to set up a game of Gloomhaven or Twilight Imperium knows that the “admin” time can take nearly as long as the game itself. Digital versions handle all the setup instantly. There is no shuffling, no sorting tokens, and, crucially, no cleanup when you are tired at 2:00 a.m.

2. The Rules Lawyer is the Computer. We all have that one friend who “misinterprets” the rules in their favor. In digital adaptations, the computer enforces the rules. There is no debate about line of sight or resource allocation; the code dictates reality. This makes learning complex games significantly easier, as the game won’t let you make an illegal move.

3. Price and Space Physical board games are expensive. A “big box” game can easily run over $100, plus the cost of expansions. Digital versions are often a fraction of the price—usually $20 or less—and during the Steam Board Game Fest, they are even cheaper. Furthermore, they occupy no shelf space. You can own a collection of 500 board games without needing a dedicated room to store them.

4. Remote Play. While nothing beats gathering around a table, geography often gets in the way. Digital board games allow friends living across the country (or the world) to maintain their weekly game night. Many of these titles also support Steam Remote Play Together, meaning only one person needs to own the game for everyone to play.

What to Look For

While the full list of discounts is vast, here are the types of experiences you can expect to find during the sale:

A Short Window of Opportunity

Because of the “Kaci Incident,” the window to act on these deals is shorter than usual for those who rely on early announcements. The festival ends on February 2nd, giving players only a few days to browse the catalog and fill their carts.

The sale page also features demos for upcoming board game adaptations, allowing players to try before they buy. It is a great opportunity to test out a game you’ve been eyeing in physical form to see if the mechanics click before dropping money on the cardboard version.

Valve’s Human Touch

Beyond the sales, the delay story highlights a shift in Valve’s communication style. For years, the company was viewed as a silent monolith. Recently, however, patch notes and announcements have been filled with more personality, humor, and transparency.

Admitting that a global sales event was shadow-dropped because an employee was busy with new kittens is a level of relatability that few billion-dollar corporations would dare display. It turns a potential marketing blunder into a community-bonding moment. And honestly, who can stay mad at kittens?

So, if you are looking to roll some dice this weekend without the fear of losing them under the couch, head over to Steam. Just make sure to do it before February 2nd.

And to Kaci: We forgive you. Please post pictures of the cats.

Check out the sale here: Steam Store – Board Game Fest

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