NightByte Games and Behaviour Interactive have teamed up to bring one of the most unsettling horror concepts to life with It Has My Face, a first-person roguelite where paranoia is more than just a feeling — it’s the main event. Officially unveiled during the PAX East 2025 broadcast, the game dropped a brand-new trailer and confirmed an Early Access launch later this year on Steam. Even better? A free playable demo is available now.
🎥 Watch the Announcement Trailer
🕹️ Download the Steam Demo
📌 Wishlist It Has My Face on Steam
You Are the Monster — Literally
At its core, It Has My Face turns a familiar horror trope on its head: the idea that your worst enemy might look exactly like you. Set in a bleak, dystopian city full of synthetic shadows and lurking dangers, the game pits you against your own clone in a terrifying and procedurally generated game of cat-and-mouse. Except the cat is you. And the mouse is also you.
The premise is simple in theory but deeply unnerving in execution — find and kill your clone before it finds and kills you. But in a city full of people, all rendered with a muted eeriness, figuring out who’s really you takes more than a glance.
Built on Paranoia, Designed for Chaos
What separates It Has My Face from the flood of horror roguelites on Steam is how it channels paranoia into every corner of gameplay. You never truly know where or when your clone will strike. The AI is randomized. The maps change every run. Even the weapons — from knives and makeshift traps to firearms — are procedurally distributed.
This isn’t just a game where enemies jump from around the corner. It Has My Face is about stalking and being stalked simultaneously. Do you blend into the crowd? Or do you risk exposure to eliminate a threat?
Thanks to fully emergent gameplay systems, no two encounters are ever alike. The clone doesn’t just attack — it mimics you, hides among the crowd, and waits for you to make a mistake. It’s a subtle kind of horror that doesn’t rely on jump scares but instead on tension, misdirection, and cold sweat decision-making.
Genre-Bending Features That Stand Out
Procedural Generation – Every run features randomized AI behavior, weapon placements, crowd behavior, and environmental hazards. You can’t memorize patterns. You must adapt.
Social Deception Meets FPS – While the game is single-player, it evokes the mental gymnastics of social deduction. Everyone looks like a potential enemy, including yourself.
Dystopian World Design – Explore a broken, near-future city designed with unsettling minimalism and grunge textures. Think Blade Runner meets The Thing.
Progressive Unlocks – Each run isn’t just a survival attempt. You’ll gain access to new tools and story elements, slowly peeling back the mystery behind your clone and the decaying society that created it.
Environmental Combat – Kill creatively. You can set traps, use the environment to your advantage, or manipulate crowds to corner your target. The sandbox elements make every kill a puzzle.
A Game That Started with a Class Project
What’s particularly compelling about It Has My Face is its humble beginnings. The concept came from a class project by brothers Salih and Furkan Ünal — the duo behind indie studio NightByte Games. They’ve released over 40 small titles, but this is their biggest swing yet. After refining the project through a game jam and an itch.io prototype, Behaviour Interactive (best known for Dead by Daylight) signed on as publisher. Now it’s headed for Early Access with Steam support and a growing fanbase.
Behaviour showcased the game during PAX East with a dedicated trailer and a short developer message. According to Salih Ünal, their goal is simple: “Make games that feel great to play — and keep you guessing.”
Demo First Impressions: Unsettling and Smart
Our team had the chance to test the newly released demo, and the vibes are already promising. Even in its early state, the visual and sound design are tight. Each step through the city feels like it could be your last, and that unease only grows as your clone begins to move and act more like you.
The sense of paranoia is real — you find yourself staring at NPCs a little too long, second-guessing your instincts, and hesitating to engage. Every corner holds possibility. Every shadow could be your killer. It’s not just horror; it’s mental warfare.
We’ll have a full review of the demo experience later this month, but so far, It Has My Face is shaping up to be one of 2025’s most inventive horror releases.
The Story Behind the Clones
Though much of the narrative is still under wraps, the demo hints at something much bigger beneath the surface. Why are these clones being made? Who’s pulling the strings? And what is your true identity?
Each run offers more breadcrumbs, letting players piece together the broader lore over time. Much like the gameplay itself, the story rewards persistence, curiosity, and experimentation.
Language Support and Accessibility
At launch, the game will support multiple languages, including:
- English
- Turkish
- French
- Spanish (Spain)
- Simplified Chinese
The developers have also committed to a feedback-driven Early Access cycle, with updates planned based on community engagement.
A New Kind of Horror is Coming
It Has My Face is not just another horror game. It’s a calculated, experimental twist on the genre that fuses tension, stealth, and social deception into something genuinely fresh. The clone mechanic is not a gimmick — it’s the heart of the game, and it changes how you think, move, and act in every moment.
For fans of Dead by Daylight, Returnal, or even Among Us (minus the multiplayer), this one should be on your radar.
Don’t Miss Out
🕹️ Try the Demo: It Has My Face Demo on Steam
📽️ Watch the Trailer: Announcement Trailer on YouTube
💾 Wishlist the Game: Steam Page
